3 Things Good Nursing Job Sites Should Offer Your Facility

With the demand for healthcare continuing to outpace the supply of nurses, facilities are pressed to stay ahead of the recruitment game. Offering competitive pay and benefits is one thing — however, these perks must be properly advertised in order to attract the right candidates. This is why many recruiters are going beyond in-house job boards and using nursing job sites to spread the word about their open roles.

If you’re a manager or recruiter, you may be wondering how to find nurse job sites that can reach the most qualified applicants. To help you meet your needs, we’ll outline three key things that you should look out for when assessing these platforms.

What Is a Nursing Job Site?

A nursing job site is an online platform where facilities can advertise job opportunities for nurses. These sites aggregate dozens of openings across different facilities, enabling nurses to conveniently browse and apply for roles that appeal to them.

Facilities interested in using these platforms typically must register under the company housing the job site. From there, managers and recruiters can write up a job description that’s posted online and linked to an application tracking system (ATS).

What Are the Benefits of Using a Nursing Job Site?

Unlike a general job board, these websites are built exclusively for nursing professionals. This can be beneficial for facilities that are struggling to find nurses, since it draws in a targeted audience. Additionally, these sites can help streamline the hiring process by centralizing all of the applications for an open role.

What Nursing Job Sites Should Offer: 3 Things to Look For

While nursing job websites can be a helpful recruitment tool, some sites may be equipped with better services than others. To help ensure your resources are going to the right places, look out for these essential qualities that the best nursing job sites should offer.

1. Expertise in the Nursing Industry

The first thing you should consider is what type of company a job site is housed under. Since the purpose of these platforms is to reach nurses, it’s important for a company to have a good understanding of the nursing industry and trends that could change the market.

But, why exactly does this matter for a job site? For starters, there are many different types of nursing professionals, such as registered nurses (RNs), licensed vocational nurses (LVNs), and certified nursing assistants (CNAs). If a job site is geared toward nurses, it should be designed to collect nuanced information on relevant licenses, certifications, and expertise.

On the recruiter’s end, this will help bring in higher quality applications and deter spam from candidates who mass-apply to roles. On the nurse’s end, specificity can make for an easier application process, which can also help attract a wider pool of candidates.

2. Access to a Wide Network of Nurses

When evaluating platforms, it’s also important to consider how accessible your postings will be. Beyond simply putting your job description up, a good site will harness diverse marketing strategies to get your posting in front of as many nurses as possible. Here are a few specific features indicating that a company will actively expand your online reach:

• Search engine optimization: A good job site will offer services to get your postings indexed by public search engines. This will make your opening accessible to anyone who searches keywords on your post and get you in front of a larger audience.

• Email alerts: A quality job site should already have an established network of nurses they can reach out to. These sites will typically send email alerts about your openings to nurses who match the qualifications you’re looking for.

• Industry partnerships: If a company is well known in the industry, they’ll usually have partnerships with other healthcare organizations. This is important, since business partners can help repost openings and spread the word about new nursing opportunities within their networks.

3. Reliable Support Team

Finally, it’s important to not only vet the platform, but also the quality of the team running it. The people running a job site should be willing to help you get the most out of their services. Here are a few questions you can ask yourself to determine whether a company has a reliable support team:

• Does this company have an accessible support line or contacts that I can reach out to with job site-related questions?
• Does this company offer additional resources or informational guides that will help me optimize my job postings?
• Is this company transparent about their costs, services, and what I’ll need to do in order to maintain my job posting on their site?

Find Nursing Job Sites That Elevate Your Recruitment Game

Still looking for a job site that reliably connects you to qualified nurses? IntelyCare has you covered. Reach out to us today and discover how our nationwide network of nursing professionals can drive more traffic to your openings.